Hotel Sunrise
Hotel Sunrise
Hotel Sunrise was a cozy three star hotel in the New Town of Prague.
The hotel was sold by the company in 2021 to Generali Group.
Operations
Being one of the first hotels under our control, we take care full daily operations, including front desk, housekeeping, food & beverage and cleaning activities.
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Costs saved
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Something else
Revenue management
Constantly monitoring prices and adapting to changing conditions is a key successful revenue management. We constantly succeeded to meet our monthly targets and kept improving year by year.
| 2017 | 2018 | 2019 | |
|---|---|---|---|
| OCCOccupancy rate | 89.18% | 89.60% | 87.46% |
| ADR | 1087 Kč | 1146 Kč | 1275 Kč |
| RevPar | 1201 Kč | 1237 Kč | 1318 Kč |
| Yield | 2.7 | 3.2 | 3.7 |
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Marketing & reputation
In order to reduce commission costs, we decided to concentrate on generating more direct sales. Based on our new strategy we worked on the following:
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Refreshing the hotel website design;
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Optimizing direct prices and offers;
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Connecting to the guests in every stage of their journey;
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Deliver better guest experience;
Results were worth the effort:
Revenue share in % (pre COVID)
