Hotel Golden Crown
Hotel Golden Crown
Hotel Golden Crown is a four star boutique hotel in the center of Prague. It is located in one of the oldest streets in Prague – Vladislavova, named after King Vladislav II.
The idea of the Golden Crown Hotel was designed to create a perfect combination of modern and historic architecture.
- Category 4 star
- Number of rooms 43
- Address Vladislavova 1978/26, 110 00 Praha
Operations management
At Hotel Golden Crown, one of the first hotels under our control, we diligently oversee all aspects of daily operations, encompassing front desk services, housekeeping, food and beverage, and cleaning activities.”
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Costs saved
Revenue management
Constantly monitoring prices and adapting to changing conditions is a key successful revenue management. We succeeded to meet our monthly targets regularly and kept improving year by year.
| 2017 | 2018 | 2019 | 2022 | 2023 | |
|---|---|---|---|---|---|
| OCCOccupancy rate | 88.73% | 92.30% | 91.75% | 81.94% | 90.96% |
| ADR | 2505 Kč | 2493 Kč | 2589 Kč | 2589 Kč | 2540 Kč |
| RevPar | 2693 Kč | 2727 Kč | 2822 Kč | 2822 Kč | 2527 Kč |
| Yield | 3.1 | 3.5 | 4 | 1.5 |
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Marketing & reputation
In order to reduce commission costs, we decided to concentrate on generating more direct sales. Based on our new strategy we worked on the following:
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Refreshing the hotel website design;
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Optimizing direct prices and offers;
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Connecting to the guests in every stage of their journey;
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Deliver better guest experience;
Results were worth the effort:
Advertising performance
Revenue share of direct reservations in %
