Deminka Palace
Deminka Palace
Leo Hotels Group is managing the Deminka Palace hotel since it’s opening in 2010.
The hotel is located just a few steps from all major historical and artistic attractions of the city center and from the more modern shopping malls.
- Category: 4 star
- Number of rooms: 32
- Address: Škrétova 386/1, 120 00 Praha
Operations
Being one of the first hotels under our control, we take care full daily operations, including front desk, housekeeping, food & beverage and cleaning activities.
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received
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per year
Costs saved
Revenue management
Constantly monitoring prices and adapting to changing conditions is a key successful revenue management. We succeeded to meet our monthly targets and kept improving year by year.
| 2017 | 2018 | 2019 | 2022 | 2023 | |
|---|---|---|---|---|---|
| OCCOccupancy rate | 78.05% | 89.96% | 88.69% | 78.5% | 93.7% |
| ADR | 1801 Kč | 1738 Kč | 1741 Kč | 1630 Kč | 1742 Kč |
| RevPar | 1922 Kč | 1864 Kč | 1906 Kč | 1629 Kč | 1656 Kč |
| Yield | 2.2 | 2.7 | 3.2 | 1.5 |
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Marketing & technology
In order to reduce commission costs, we decided to concentrate on generating more direct sales. Based on our new strategy we worked on the following:
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Refreshing the hotel website design;
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Optimizing direct prices and offers;
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Connecting to the guests in every stage of their journey;
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Deliver better guest experience;
Results:
Advertising performance
Revenue share of direct reservations in %
